OT7 x State Farm QB Challenge
Categories
Strategy | Creative | Fabrication | Activation
Client
Overtime
Project
OT7 x State Farm QB Challenge
Services
Strategy + Creative Direction Asset Production + Fabrication Activation Sponsorships
Year
2025
Activating the State Farm Sponsorship With A Built-For-Social QB Challenge
Overtime and Tiebreaker teamed up with State Farm to create a made-for-social QB Challenge that turned the OT7 field into a high-energy content engine.
Tiebreaker worked with Overtime to concept the QB challenge elements, engineer + 3D render all custom-built assets, fabricate those assets, install them on site and integrate talent.
Assets included:
Branded QB challenge targets (moving and stationary)
Giant QB Challenge Football Tic Tac Toe board
Custom-build “Allies or Foes” QB Challenge game
Custom dunk-tank build with branding + signage
Activating the State Farm Sponsorship With A Built-For-Social QB Challenge
Overtime and Tiebreaker teamed up with State Farm to create a made-for-social QB Challenge that turned the OT7 field into a high-energy content engine.
Tiebreaker worked with Overtime to concept the QB challenge elements, engineer + 3D render all custom-built assets, fabricate those assets, install them on site and integrate talent.
Assets included:
Branded QB challenge targets (moving and stationary)
Giant QB Challenge Football Tic Tac Toe board
Custom-build “Allies or Foes” QB Challenge game
Custom dunk-tank build with branding + signage
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