Tiebreaker powers the consulting division - Manifesto Sponsorship Consulting - through a partnership with Manifesto Sports + Entertainment.

Manifesto Sponsorship Consulting turns sponsorships into growth engines, helping brands, properties, and athletes unlock meaningful, results-driven sponsorships. We do this by fusing data, strategy, and creativity to build sponsorships that drive measurable commercial and cultural impact.

Services include:

For Brands: 

• Brand Immersion: Audit the business, brand, and marketing objectives of our partners to understand the foundation for sponsorship success.

• Portfolio Analysis: Evaluate existing and potential sponsorships to identify gaps, strengths, and growth opportunities.

• Property Audits & Evaluation: Assess properties for strategic fit, audience alignment, cultural relevance, and commercial potential.

• Sponsorship Strategy Development: Build a clear roadmap outlining where to play and how partnerships should drive brand and business impact.

• Athlete Ambassador Strategy: Identify the right athletes and develop brand-aligned ambassador roles and frameworks.

• Budget Modeling & Investment: Evaluate budget requirements, deal tiers, and investment scenarios to guide smart allocation.

• Deal Structuring & Negotiation: Design negotiation strategies, evaluate rights and assets, and support OR LEAD deal-making to maximize value.

• Creative & Activation Planning: Shape how sponsorships come to life through creative concepts, content, and activation planning.

• Measurement & KPI Design: Define success metrics, build reporting frameworks, and evaluate performance against goals.

For Properties & Rightsholders: 

• Sponsorship Modelling: Architect sponsorship packages, asset opportunities, and entitlement tiers that optimize value, create marquee sales opportunities, and deliver against revenue goals.

• Category Mapping: Identify high-potential categories and prioritize brand targets that align with audience and asset strengths.

• Sponsorship Sales & Pitching: Build sales materials, pitch decks, and outbound strategies to secure new partners.

• Go-To-Market Strategy (Commercial + Creative): Develop commercial positioning, packaging, and creative partnership narratives.

• Valuation & Rights Assessment: Benchmark rights and assets to determine true market value and identify leverage points.

• Negotiation Strategy & Deal Support: Structure proposals, define negotiation tactics, and support deal-making to drive revenue.

• Partnership Servicing Guidance: Provide playbooks and structures for delivering partner value and managing relationships.

• Measurement & Reporting: Build reporting frameworks and tools to demonstrate value and support renewals.

• Renewal & Upsell Strategy: Build frameworks that support partner retention and incremental revenue.