Launching a Marquee Athlete Endorsement Ahead of the FIFA World Cup 2026

Tiebreaker partnered with Dove to launch a national endorsement with Canadian Men’s National Team defender Alistair Johnston in the lead-up to FIFA World Cup 2026.

Tiebreaker led the full creative strategy - from concept development and scripting to storyboarding, post-production, and final asset delivery - building a content system designed to introduce the athlete endorsement activate the Unilever World Cup Sponsorship.

Content capture was executed on-site in Glasgow by Wasserman and a local production partner due to Alistair’s club commitments.